• alPunto Advertising helping Latinas get Mammograms (Apr. 13, 2011)

TUSTIN, CA — For the last two years alPunto Advertising has been working with the western affiliate of Susan G. Komen in analyzing, researching and developing marketing plans that will reach Latinas and inform them about breast cancer and about mammograms. The effort has been a complete 360 surrounding of the target consumer – from focus groups, to one-on-one interviews, interviews of those aware and . …