alPunto Advertising has created the first ever online Hispanic contest for the LA Phil in conjunction with Univision.
Starting this week a splash page on Univision.com (uniclave: Hollywood Bowl) will be giving away four free tickets for five upcoming concerts at the Hollywood Bowl.
Concerts include the fabulous Mexican duo Rodrigo y Gabriela, Buena Vista Social Club and a Tchaikovsky Spectacular with fireworks.
“This effort supports the summer Hollywood Bowl effort that alPunto has created, inclusive of direct mail, TV and partnerships with retailers and the Mexican Consulate” states alPunto VP Enrique Turégano.
Additionally, an excusive offer has been added to the splash page where consumers can participate in a contest to win a very limited number of LA Phil posters autographed by Venezuelan Music Director Gustavo Dudamel.