Tustin, CA (September 17, 2013) The campaign developed by alPunto Advertising for South Coast Air Quality Management District has received front-page recognition in
the district’s most recent newsletter.
This comprehensive effort includes TV, radio, digital, transit and promotional activity informing Latinos about the dangers of pollution and what we all can do to help clean the air.
The program runs through November and will deliver over 70 million targeted impressions.
TV interviews have also been coordinated by the agency with San Bernardino County Supervisor Josie Gonzales as the district’s spokesperson.
“It’s great to have the AQMD community know about the Hispanic efforts we are executing; we have really stretched the funds and given our client a massive amount of visibility for this important message” states alPunto’s VP Enrique Turégano.