Tustin based alPunto Advertising started working this July with the Los Angeles County Museum of Art; it is the largest museum in the West and a landmark of Los Angeles and arts world.
LACMA decided on alPunto based on their deep market expertise, understanding of all demographics and their current success with the Los Angeles Philharmonic, an entity that LACMA saw great similarities with.
The agency will be developing a three-year marketing plan for LACMA that will mark this entity’s first reach efforts against the Hispanic consumer.
Plans will incorporate radio, TV, PR, online and social media efforts that will increase awareness of LACMA and increase visitation by Hispanics.
“We are presently executing a quantitative study that will shed light on where we presently stand in terms of awareness, familiarity and visitation; then our first year plan will be developed based on what our core needs are”, states alPunto’s VP Enrique Turégano. “It is great to be able to bring a museum of the magnitude of LACMA closer to our Hispanic audience; we will be inviting Latinos to a world of education, arts, entertainment and discovery – overall very positive aspects to bring into our consumer’s lives” continues Turégano.
With 100,000 objects dating from ancient times to the present, the Los Angeles County Museum of Art (LACMA) is the largest art museum in the western United States. A museum of international stature as well as a vital part of Southern California, LACMA shares its vast collections through exhibitions, public programs, and research facilities that attract nearly a million visitors annually.
LACMA’s collections encompass the geographic world and virtually the entire history of art. Among the museum’s special strengths are its holdings of Latin American art, ranging from pre-Columbian masterpieces to works by leading modern and contemporary artists including Diego Rivera, Frida Kahlo, and José Clemente Orozco.
LACMA is the perfect place of the entire family, bringing to the public music, film and hands-on exhibits and series, in addition to the art. This summer the “Levitated Mass” project created a tremendous amount of press and intrigue for the LA community.