Warner Bros. Studio Tour Hollywood (WBSTH) selected alPunto Advertising for a campaign that launched and increased awareness of the studio tour among U.S. Hispanics in Los Angeles. The main goal was to tap the Hispanic market to increase attendance.
We leveraged our deep understanding of the Hispanic market and its media consumption habits with our in-house expertise, media relations and digital capabilities to develop an integrated digital, social and public relations campaign that established WBSTH as the movie and TV centric entertainment option for Hispanics in Los Angeles. We went beyond language targeting and leveraged technology to deliver a campaign that was language agnostic and used online behavior for ad serving. The campaign run for 12 weeks during which we optimized creative and KPIs with a limited budget.
According to Ivan Cevallos, the alPunto Account Director that developed and executed the project, the client called the campaign a success and proved the importance of the Hispanic market for the growth of the studio tour.