Eduardo Böttger

Principal, President,
Executive Creative Director

Responsibility: Excellence in creative across all platforms, management of all teams and resources assigned to clients’ businesses.

Eduardo founded alPunto with partner Peggy Goff in 1994, having already established a reputation as one of the top Hispanic creative talents in the country through his work in several leading Hispanic agencies in Latin America and the United States. Eduardo is the key visionary and gatekeeper for all the creative work developed for the agency’s clients and is passionate about thinking how creative and media can work closely together in targeting every facet of the consumer’s life. Eduardo keeps his competitive edge sharp