Lead Business Strategist
Responsibility: Helping clients create effective strategies for growing sales in the Hispanic and general markets.
With over 20 years in marketing and advertising, Enrique has a proven track record of growing clients’ sales. His expertise is in digging deeply into a client’s business and discovering opportunities others often miss, such as untapped consumer segments, product development and brand positioning. In his planning role at alPunto, Enrique is a true exponent of thinking differently, relying not just on research but also on his multi-cultural background to find consumer insights that will inspire and drive the creative and media teams. Enrique is a seasoned traveler and needs no incentive to go and discover yet another part of the world.