Overview

The Warner Bros. Studio Tour Hollywood takes place at the Warner Bros. Burbank studio. It allows guests to get closer than ever to the entertainment. This behind the scenes experience lets you explore sets like The Big Bang Theory to Friends, the Studio Tour takes guests behind the camera for a revealing look at how the magic is made. Warner Bros hired AlPunto to increase brand awareness and familiarity as well create a positive word of mouth all of which will increase attendance.

Industry:Entertainment
Services:Pr, Social Media, Digital Media
Challenge:Warner Bros is located in a completive market with many entertainment options near by. Overall awareness was low and it’s not getting its share of Hispanic market in a highly populated area.
Solution:Strengthen the brands connection to key IP’s that resonate among Hispanic millennials.
Results:In a period of 60 days, the campaign generated 2,828,502 impressions that translated into 11,754 clicks with a CTR of 0.42%. Total conversions for the campaign: 10,511 (Visits to ticket selling app). Our KPI was conversions and we surpassed goals by 200%.