After a lengthy review, VIZIO, the #1 Smart TV company in the U.S., selected alPunto Advertising as its agency of record for the launch of the brand in Mexico. VIZIO selected alPunto for its quality planning, strategic thinking, Mexican consumer knowledge and existing partnerships that would allow for a successful Mexico launch. The program presented by alPunto integrated a focused effort on launching the brand, expanding distribution and creating demand for the products during the crucial 4th quarter period. The 2014 program included TV, digital, Social Media, PR, merchandising and strategic partnerships with key retailers.
Industry:Electronics, Technology & Entertainment
Services:Research, Strategic Planning, Media, Merchandising, Social Media, PR, Event Marketing, Retail.
Challenge:To launch an unknown brand within a highly competitive industry.
Solution:An effective messaging strategy (the #1 brand in the US comes to Mexico) with a 360 degrees campaign that included targeted media buys, contests, product reviews, dedicated “promotores” at the store level, ongoing PR efforts, social media and a retail chain campaign.
Results:The brand was successfully launched with over 120% delivery of media impressions and over 5:1 ROI on PR coverage. In 2015 alPunto will continue building the brand and help expand distribution.