T-Mobile partnered with Univision Communication to launch a pre-paid mobile phone service targeting U.S. Hispanics under the brand Univision Mobile. alPunto advertising was selected for the creative development of all in-store materials as well as online media elements
Services:POS, Packaging, Print
Challenge:Introduce a new service among a very cluttered category.
Solution:Focus on our partner’s strength with the community to leverage their brand name.
Results:Initial sales surpassed projections.