alPunto Advertising was selected to help tie in the Hispanic importance of family togetherness with the valued experiences of the Ringling Bros. and Barnum & Bailey Circus. AlPunto developed the concept“Algo Tan Maravilloso Sólo Pasa Una Vez al Año” to call on families.
Services:OOH. Print, TV, Radio
Challenge:Build awareness and ticket sales among the Hispanic market for the 134th Edition of RBBB.
Solution:alPunto utilized all aspects of the RBBB to emphasize variety, over single performers, and show something for everyone. Television, radio, newspaper and outdoor campaigns were created. Print and newspaper ads were updated in a contemporary and timeless sense of heritage poster art.