“You guys did a great job on this project. I appreciate you taking the time to get the voiceover just right.” -Andrew Lissak, Offerwise
Overview

Since 2011, alPunto Advertising has been providing Offerwise with creative development, production and media planning to reach Hispanics in the U.S. and Latin America. Work included TV, radio as well as video animations for the web.

Industry:Online Surveys
Services:TV, Radio, Web, Digital, OOH
Challenge:To engage Hispanics with relevant messages and engage them to use the client services. The strategy had to reach U.S. Hispanics and Latin America.
Solution:Use humor as the common tread in messaging so that it translates across borders.
Results:Use of client’s online services have seen double digit increases year after year since the launch of the campaign.
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