T Mobile developed a pre-paid product under the brand GoSmart, targeting younger consumers. alPunto advertising was selected for the launch of the brand.
Services:Strategy, Creative, Media, Production, Digital
Challenge:Adapt a very successful general market campaign (NO DUM) while aligning with the Brand’s irreverent image.
Solution:Key insights were leveraged to arrive at SIN TRUCOS, a line that connected well with the target consumer.
Results:The campaign was successful and alPunto has been adapting new versions of broadcast spots for the last 2 years.