El Gallo Insurance tapped alPunto Advertising to develop a new brand and launch a pilot store program that targets U.S. Hispanics

Services:Brand development, collateral, in-store environment, user interface for a self-serve kiosk.
Challenge:To make the static and rigid process of getting car insurance fun and engaging.
Solution:Develop a brand identity that resonates with Hispanics and translated that identity to a fun and easy to navigate store lay out