alPunto Advertising was selected to help the American Red Cross teach local communities the importance of knowing CPR.
Services:TV, Print, OOH, Collateral materials
Challenge:To develop a creative template guideline for the American Red Cross Orange County Chapter, along their brand standards. To generate assistance and participation in Super CPR Day 2009.
Solution:Helped create signature color combinations and layout for AMR to use in their communication vehicles. Remodeled collateral materials like annual report, invitations and rsvp cards, programs and flyers. Help organize CPR Super Saturday and encourage participation of training programs.