alPunto’s Clean Air Campaign Gets Recognized District Wide by SCAQMD

Tustin, CA (September 17, 2013) The campaign developed by alPunto Advertising for South Coast Air Quality Management District has received front-page recognition in the district’s most recent newsletter. This comprehensive effort includes TV, radio, digital, transit and promotional activity informing Latinos about the dangers of pollution and what we all can do to help clean the air. The program runs through November and will deliver . …

Turegano Recognized by American Heart Association

Tustin, CA. (September 9, 2013) alPunto Advertising’s Enrique Turégano was recognized by the American Heart Association this past week at the completion of his two year term as Chairman of the Western States Affiliates’ Health Equity Task Force. In the ceremony his dedication to helping improve the health of disadvantaged communities, especially Latinos, was highlighted, as were his many accomplishments in providing free media coverage, . …

alPunto Work for Client IEHP Wins Big at ADDYs

Tustin based alPunto Advertising client IEHP has won big at the ADDYs. The event that took place this past March 15th at the historic Mission Inn awarded alPunto work for IEHP with a Gold ADDY, three Silver ADDYs and the Best in Show award for the 2012 comic book campaign. Conducted annually by the American Advertising Federation (AAF), the local ADDY Award is the first . …

Turegano re-appointed as Chairman of American Heart Association – Health Equity Task Force

Enrique Turégano of alPunto Advertising has been re-appointed as Chairman of the American Heart Association’s Health Equity Task Force for the Western States Affiliates. This is his second consecutive term as Chairman; he will chair the task force for the 2012-2013 time period. The Health Equity Task Force is made up of 20 professionals from diverse backgrounds, including health care professionals and nurses, plus staff . …

alPunto Advertising Wins Prestigious LACMA Account! (Aug. 6, 2012)

Tustin based alPunto Advertising started working this July with the Los Angeles County Museum of Art; it is the largest museum in the West and a landmark of Los Angeles and arts world. LACMA decided on alPunto based on their deep market expertise, understanding of all demographics and their current success with the Los Angeles Philharmonic, an entity that LACMA saw great similarities with. The . …

alPunto Advertising wins RFP to develop Comic Books (Apr. 18, 2012)

alPunto Advertising has been awarded an RFP from a California health care provider to develop three comic books targeting teenagers. The books will be developed in English and Spanish (a total of six books), and will address three very important health and social issues: 1)    Nutrition and Exercise 2)    Smoking 3)    Bike Riding Safety The task calls for complete development of the storylines and computerized . …

Azteca America Partners with LA Phil LIVE!

TUSTIN, CA – (October 12, 2011) – This 2011-2012 season of the Los Angeles Philharmonic marks the first year of partnership between Azteca America and LA Phil. Locally in Los Angeles, Azteca 54 (KAZA TV) is sponsoring a series of Casual Fridays concerts with TV and online efforts. These concerts offer a great introduction to classical music as well as a more relaxed environment. Azteca . …

Los Angeles Philharmonic Creates Online Hispanic Contest

TUSTIN, CA (July 27, 2011) – alPunto Advertising has created the first ever online Hispanic contest for the LA Phil in conjunction with Univision. Starting this week a splash page on Univision.com (uniclave: Hollywood Bowl) will be giving away four free tickets for five upcoming concerts at the Hollywood Bowl.  Concerts include the fabulous Mexican duo Rodrigo y Gabriela, Buena Vista Social Club and a . …

Los Angeles Philharmonic Creates Online Hispanic Contest (July 27, 2011)

alPunto Advertising has created the first ever online Hispanic contest for the LA Phil in conjunction with Univision. Starting this week a splash page on Univision.com (uniclave: Hollywood Bowl) will be giving away four free tickets for five upcoming concerts at the Hollywood Bowl. Concerts include the fabulous Mexican duo Rodrigo y Gabriela, Buena Vista Social Club and a Tchaikovsky Spectacular with fireworks. “This effort . …

alPunto Advertising Lands Offerwise Account (Apr. 18, 2011)

TUSTIN, CA – alPunto Advertising was awarded the Offerwise account, a leading marking company focused on online panel recruitment and survey sampling. The company has developed a Spanish website for Latinos to make some extra money by sharing their opinions through online survey taking called QueOpinas.com.   alPunto Advertising developed of a :30 second TV spot to launch QueOpinas.com that is scheduled to start airing . …

• alPunto Advertising helping Latinas get Mammograms (Apr. 13, 2011)

TUSTIN, CA — For the last two years alPunto Advertising has been working with the western affiliate of Susan G. Komen in analyzing, researching and developing marketing plans that will reach Latinas and inform them about breast cancer and about mammograms. The effort has been a complete 360 surrounding of the target consumer – from focus groups, to one-on-one interviews, interviews of those aware and . …