alPunto Completes Successful Launch For Warner Bros. Studio Tour

Warner Bros. Studio Tour Hollywood (WBSTH) selected alPunto Advertising to establish and increase the awareness of the studio tour among U.S. Hispanics in Los Angeles and tap the Hispanic sector to increase attendance. We leveraged our deep understanding of the Hispanic market and its media consumption habits with our in-house expertise, media relations and digital capabilities to develop an integrated digital, social and public relations campaign . …

Enrique Turégano, VP Chief Strategist at alPunto alPunto Advertising closes a successful year with its client California Beef Council

In its first year working as the agency of record for the California Beef Council, alPunto Advertising developed a successful marketing effort aiming at retailers with over 310 activations in store, radio featuring with celebrity Argelia Atilano, TV product placement, social networks and digital media programs. To reach their sales goals they worked in alliance with California stores such as El Super, Superior and Northgate . …

alPunto Advertising shows success with California Beef Council

In its first year working as the AOR for the California Beef Council, alPunto Advertising developed a comprehensive retailer-focused effort with over 310 sample activities, radio featuring KLVE personality Argelia Atilano, TV product placement and digital/social media programs. The effort worked closely with So Cal retailers such as El Super, Superior and Northgate Markets, and achieved double digit increases in beef movement in spite of . …

alPunto Advertising Develops New Work For the American Heart Association

Tustin, CA, (June 11, 2014) alPunto Advertising continues its long relationship with the American Heart Association by developing new work focused on blood pressure. The work includes radio and TV and informs Latinos of the importance of keeping track of their blood pressure and of the dangers of high blood pressure, or hypertension, as it is a prime factor in developing cardiovascular diseases. Enrique Turégano, VP & . …

Paying Attention to Barriers [Insight]

Some information I recently read in a very interesting article by Colin Ho made me take a new loo at what we call “barriers” in connecting brands with consumers. The article included information on how consumers tend to gravitate towards negative information in a stronger way than to positive. It explains that we are hardwired to pay attention to navigate information and less so to . …

The Implications of Hybri-culturalism

By Enrique Turégano, alPunto Advertising – Tustin, CA My last publication dealt with the heavily tackled about “total market approach” to advertising. That total market approach is derived from today’s move in our society into becoming Hybri-cultural. A little background – the US population or society started of as “Mono-cultural”; the famous “melting pot” where all immigrants melted together and became Americans, leaving behind their . …

Total Market Strategy… Or Inclusion? [Insight]

There’s been quite a bit of talk about the new total market strategy approach. The approach is not new; as ethnic marketers we have always told our clients that there is ONE brand, not different brands for each consumer segment. We just deliver different benefits based on insights about that brand and our segment consumer. But the essence of the brand remains as one – . …

The Art of Convincing

You could say that that is our overall goal in advertising; to convince them to shop, to buy, to switch, to consider, to embrace, to support, etc. We do this by empowering people to make a choice, while offering our brand as the best choice, or by engaging them with our brand, or offering a unique solution, by motivating them to do something that we . …

The West is Weak

We have heard that statement so many times from clients. Sales are strong everywhere in the U.S., but for some reason, the West is not performing as well. Market share in the West is lower than national. The West is weak for us. Clients then create initiatives like “build the West” or “grow California,” and they and look at lifestyle and messaging variations that may . …

Our Biggest Problem

If you think about it, education is at the root of many of the issues affecting US Hispanics, such as teen pregnancy, crime, poverty and health issues. That is our biggest problem. Hispanics have the highest high school dropout rate in the U.S. High school dropouts are everyone’s concern. The nation’s economy and competitive standing suffer with high dropout rates. Among developed countries, the United . …

Offerwise Launches Hispanic Panel Recruitment

Company Taps Al Punto Advertising for Spanish-language campaign A 30-second spot currently running on Spanish-language television invites viewers to buy “Mirapink,” a set of pink sunglasses that will help them see life as a much more pleasant experience… through rose-colored glasses. The spot features a Hispanic man who has to deal with a nosy mother in law; a neighbor that courts his wife and a . …

Latina Mommy Bloggers in Action for LA Phil!

As we keep pushing forward in tapping into new media vehicles and creating or finding new ways of reaching consumers, we see that some work better than others. That’s normal. For our Los Angeles Philharmonic client we have been leveraging what we call “Latina Mommy Bloggers” for the last year with great success. Although the number of Latina bloggers has been climbing steadily, it really . …