In its first year working as the agency of record for the California Beef Council, alPunto Advertising developed a successful marketing effort aiming at retailers with over 310 activations in store, radio featuring with celebrity Argelia Atilano, TV product placement, social networks and digital media programs.
To reach their sales goals they worked in alliance with California stores such as El Super, Superior and Northgate Markets. Due to this campaign, they achieved double digit increases in beef sales in spite of higher prices versus 2014.
“The program was well thought out, with a clear focus in sales increases and the goals were surpassed. We are very happy with the results of this first year program” said Enrique Turégano, VP Chief Strategist at alPunto.
The agency also celebrated entering the Mexican market with Rotoplas as new client. This company -dedicated to water systems- selected alPunto to design its 2016 advertising communications plans, and already it is going to be part of two water systems conventions during February.