alPunto Advertising shows success with California Beef Council

In its first year working as the AOR for the California Beef Council, alPunto Advertising developed a comprehensive retailer-focused effort with over 310 sample activities, radio featuring KLVE personality Argelia Atilano, TV product placement and digital/social media programs.

The effort worked closely with So Cal retailers such as El Super, Superior and Northgate Markets, and achieved double digit increases in beef movement in spite of higher prices versus 2014.

alPunto VP Chief Strategist Enrique Turégano explains that “The program was well thought out, with a laser focus on sales increases, and the goals were surpassed. Very happy with this first year program.”