Enrique Turégano, VP Chief Strategist at alPunto alPunto Advertising closes a successful year with its client California Beef Council

In its first year working as the agency of record for the California Beef Council, alPunto Advertising developed a successful marketing effort aiming at retailers with over 310 activations in store, radio featuring with celebrity Argelia Atilano, TV product placement, social networks and digital media programs. To reach their sales goals they worked in alliance with California stores such as El Super, Superior and Northgate . …

alPunto Advertising shows success with California Beef Council

In its first year working as the AOR for the California Beef Council, alPunto Advertising developed a comprehensive retailer-focused effort with over 310 sample activities, radio featuring KLVE personality Argelia Atilano, TV product placement and digital/social media programs. The effort worked closely with So Cal retailers such as El Super, Superior and Northgate Markets, and achieved double digit increases in beef movement in spite of . …