The Implications of Hybri-culturalism

By Enrique Turégano, alPunto Advertising – Tustin, CA My last publication dealt with the heavily tackled about “total market approach” to advertising. That total market approach is derived from today’s move in our society into becoming Hybri-cultural. A little background – the US population or society started of as “Mono-cultural”; the famous “melting pot” where all immigrants melted together and became Americans, leaving behind their . …