Your Partners

alPunto is looking for young professionals with different thinking, open minds and the energy to succeed.  We have current openings for interns this fall/winter & spring/summer.

alPunto Advertising Develops New Work For the American Heart Association

Tustin, CA, (June 11, 2014) alPunto Advertising continues its long relationship with the American Heart Association by developing new work focused on blood pressure. The work includes radio and TV and informs Latinos of the importance of keeping track of their blood pressure and of the dangers of high blood pressure, or hypertension, as it is a prime factor in developing cardiovascular diseases. Enrique Turégano, VP & . …

Paying Attention to Barriers [Insight]

Some information I recently read in a very interesting article by Colin Ho made me take a new loo at what we call “barriers” in connecting brands with consumers. The article included information on how consumers tend to gravitate towards negative information in a stronger way than to positive. It explains that we are hardwired to pay attention to navigate information and less so to . …

The Implications of Hybri-culturalism

By Enrique Turégano, alPunto Advertising – Tustin, CA My last publication dealt with the heavily tackled about “total market approach” to advertising. That total market approach is derived from today’s move in our society into becoming Hybri-cultural. A little background – the US population or society started of as “Mono-cultural”; the famous “melting pot” where all immigrants melted together and became Americans, leaving behind their . …

Total Market Strategy… Or Inclusion? [Insight]

There’s been quite a bit of talk about the new total market strategy approach. The approach is not new; as ethnic marketers we have always told our clients that there is ONE brand, not different brands for each consumer segment. We just deliver different benefits based on insights about that brand and our segment consumer. But the essence of the brand remains as one – . …