Turegano re-appointed as Chairman of American Heart Association – Health Equity Task Force

Enrique Turégano of alPunto Advertising has been re-appointed as Chairman of the American Heart Association’s Health Equity Task Force for the Western States Affiliates. This is his second consecutive term as Chairman; he will chair the task force for the 2012-2013 time period. The Health Equity Task Force is made up of 20 professionals from diverse backgrounds, including health care professionals and nurses, plus staff . …

alPunto Advertising Wins Prestigious LACMA Account! (Aug. 6, 2012)

Tustin based alPunto Advertising started working this July with the Los Angeles County Museum of Art; it is the largest museum in the West and a landmark of Los Angeles and arts world. LACMA decided on alPunto based on their deep market expertise, understanding of all demographics and their current success with the Los Angeles Philharmonic, an entity that LACMA saw great similarities with. The . …

alPunto Advertising wins RFP to develop Comic Books (Apr. 18, 2012)

alPunto Advertising has been awarded an RFP from a California health care provider to develop three comic books targeting teenagers. The books will be developed in English and Spanish (a total of six books), and will address three very important health and social issues: 1)    Nutrition and Exercise 2)    Smoking 3)    Bike Riding Safety The task calls for complete development of the storylines and computerized . …

The Art of Convincing

You could say that that is our overall goal in advertising; to convince them to shop, to buy, to switch, to consider, to embrace, to support, etc. We do this by empowering people to make a choice, while offering our brand as the best choice, or by engaging them with our brand, or offering a unique solution, by motivating them to do something that we . …