The West is Weak

We have heard that statement so many times from clients. Sales are strong everywhere in the U.S., but for some reason, the West is not performing as well. Market share in the West is lower than national. The West is weak for us. Clients then create initiatives like “build the West” or “grow California,” and they and look at lifestyle and messaging variations that may . …

Azteca America Partners with LA Phil LIVE!

TUSTIN, CA – (October 12, 2011) – This 2011-2012 season of the Los Angeles Philharmonic marks the first year of partnership between Azteca America and LA Phil. Locally in Los Angeles, Azteca 54 (KAZA TV) is sponsoring a series of Casual Fridays concerts with TV and online efforts. These concerts offer a great introduction to classical music as well as a more relaxed environment. Azteca . …

Los Angeles Philharmonic Creates Online Hispanic Contest

TUSTIN, CA (July 27, 2011) – alPunto Advertising has created the first ever online Hispanic contest for the LA Phil in conjunction with Univision. Starting this week a splash page on Univision.com (uniclave: Hollywood Bowl) will be giving away four free tickets for five upcoming concerts at the Hollywood Bowl.  Concerts include the fabulous Mexican duo Rodrigo y Gabriela, Buena Vista Social Club and a . …

Los Angeles Philharmonic Creates Online Hispanic Contest (July 27, 2011)

alPunto Advertising has created the first ever online Hispanic contest for the LA Phil in conjunction with Univision. Starting this week a splash page on Univision.com (uniclave: Hollywood Bowl) will be giving away four free tickets for five upcoming concerts at the Hollywood Bowl. Concerts include the fabulous Mexican duo Rodrigo y Gabriela, Buena Vista Social Club and a Tchaikovsky Spectacular with fireworks. “This effort . …

Our Biggest Problem

If you think about it, education is at the root of many of the issues affecting US Hispanics, such as teen pregnancy, crime, poverty and health issues. That is our biggest problem. Hispanics have the highest high school dropout rate in the U.S. High school dropouts are everyone’s concern. The nation’s economy and competitive standing suffer with high dropout rates. Among developed countries, the United . …

Offerwise Launches Hispanic Panel Recruitment

Company Taps Al Punto Advertising for Spanish-language campaign A 30-second spot currently running on Spanish-language television invites viewers to buy “Mirapink,” a set of pink sunglasses that will help them see life as a much more pleasant experience… through rose-colored glasses. The spot features a Hispanic man who has to deal with a nosy mother in law; a neighbor that courts his wife and a . …

Latina Mommy Bloggers in Action for LA Phil!

As we keep pushing forward in tapping into new media vehicles and creating or finding new ways of reaching consumers, we see that some work better than others. That’s normal. For our Los Angeles Philharmonic client we have been leveraging what we call “Latina Mommy Bloggers” for the last year with great success. Although the number of Latina bloggers has been climbing steadily, it really . …

alPunto Advertising Lands Offerwise Account (Apr. 18, 2011)

TUSTIN, CA – alPunto Advertising was awarded the Offerwise account, a leading marking company focused on online panel recruitment and survey sampling. The company has developed a Spanish website for Latinos to make some extra money by sharing their opinions through online survey taking called QueOpinas.com.   alPunto Advertising developed of a :30 second TV spot to launch QueOpinas.com that is scheduled to start airing . …

• alPunto Advertising helping Latinas get Mammograms (Apr. 13, 2011)

TUSTIN, CA — For the last two years alPunto Advertising has been working with the western affiliate of Susan G. Komen in analyzing, researching and developing marketing plans that will reach Latinas and inform them about breast cancer and about mammograms. The effort has been a complete 360 surrounding of the target consumer – from focus groups, to one-on-one interviews, interviews of those aware and . …